Building a single selling platform

We're on a missionPlay icon
Join Bash

We’re on a mission

To blend the power of technology with the ambition of exceptional individuals to transform SA retail by 2028, creating communities that prosper.

It’s ambitious but so are we

Everyone of us has a role to play in transforming TFG into SA’s leading omni-channel retailer.

The launch of Bash has been TFG’s first major investment into omni-channel, and it’s just the beginning.

Our vision

Since 2021, we’ve been building Bash – a scalable business that will become the biggest omni-channel platform in South Africa.
Our visionPlay icon
Year 1 we laid the foundation for e-commerce by creating a team of exceptional individuals and building bash.com for web and app.
‍Year 2 we expanded our vision to create a scalable fulfilment network that leverages TFG stores, creating convenience and choice for our customers.
Year 3 we expanded into stores with bashstore, giving in-store customers access to the inventory across our network.
Year 4 and beyond will see us scale our digital product offering, expanding into all stores and increasing the omni-channel features and capability across all partners.

One digital platform

TFG needed to innovate and adapt to keep pace with South Africa’s rapidly evolving digital retail landscape. Bash was born to do just that.
We brought 15 independent websites together to create a new, one-stop platform, with dedicated, brand-owned storefronts. As a platform, we can leverage TFG’s assets drive retail transformation at scale.
20+ million customers.
SA’s largest QR manufacturing capability.
In house credit capability.
Leading fashion and lifestyle traffic share vs bricks competitors.
14+ million social media followers.
3,000+ stores, 8 DCs handling 150 million units.
20+ store brands, 200+ consumer brands and 120k+ styles.

Our progress

Within the first 6 months of going live, Bash app orderers increased from 10% to 55%. We crushed it.
No.1

South African fashion shopping app

3.5M

App downloads

1.2M

Monthly active users

514%

Increase in app orders

Our progressPlay icon

Our products

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper.

Bash App

Bash App

Bash Store

Bash Store

Bash Pay

BashPay

Bash Web

Bash Web

Bash Finance

Bash Finance

Bash Delivery

Bash Delivery