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Our values

We are Bash

Our Values are who we are and how we act. They keep us real, connected and directed. They shape our ambitions and underpin our achievements. We believe that they will lead us to make the right decisions and guide our performance as we power ahead to create remarkable omni-channel experiences for our customers.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We experiment and innovate as we are obsessed about delivering results- for our customers, our teams and ourselves. We have a strong sense of urgency and the courage to trust our convictions.

Accountable

If it is to be, it’s up to me. We are resourceful and proactive in finding solutions to all challenges. We sweat the small stuff and never shy away from taking the lead.

Simple

Human

Our values

We are Bash

Bold

Spark igniters

Awe creators

We are ambitious, resilient and persistent. We believe the world is malleable.

Accountable

Tireless achievers

We own it

Growth seekers

If it is to be, it’s up to me.

Simple

Radical simplifiers

We are ambitious, resilient and persistent.

Human

Humble collaborators

Purposeful communicators

We are ambitious, resilient and persistent.

Our values

We are Bash

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

A team of leaders

Do the best work of your career

We think of ourselves as a team of leaders. We are ambitious, relentlessly pursuing excellence, humbly accepting that we aren’t perfect and knowing that we have a lot to learn. We refuse to stop trying in the face of challenges, and we all share in the burden, as well as the opportunity.

Join Bash

Who we are

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We’re all about fun

We take our mission very seriously, but we have a lot of fun. We work long hours and make lifelong friends along the way, building a work environment where you can be the best version of you.

We want you to grow

We believe there are plenty of opportunities to grow with Bash. If you are proactive and ambitious, you will find them, and they will push you to do the best work of your career.

We set aside ego

We don't care who gets the credit. We value unique outlooks, backgrounds, approaches, and perspectives. We make decisions without fear or favour to benefit the customer, Bash, and each other.

We embrace uncertainty

We’re scaling, fast, and we don’t have all the answers - figuring it out is up to each of us. If you’re comfortable with uncertainty and want to do work that matters, you will love working here.

Bash perks

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Life at Bash is hard, the hours are long and the road maps are daunting, but people with bold ambitions thrive here and are rewarded. 

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the best

A seriously smart team of people! We are selective about who joins our team to make sure we’re made up of the best of the best

Start-up & Corporate

Start-up culture in a secure listed entity – the best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Saving for your future

Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just that.

Quarterly meet ups

Connection and community is our jam. We bring the Bash team together regularly to keep the connection between teams alive.

Grow with us

We offer a range of training and study assistance for those who want to upskill.

Your time

We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive shopping discount

Save when you shop across all of TFG’s brands in-store and on bash.com

Top $$

The best people, in the right roles, earning at the top tier.

Agency

Structures remain flat, accountability wide

Meet the team

The boldest and the brightest

We also believe in maintaining flat leadership structures as much as possible. While it's not always easy to uphold this principle during exponential growth, we strive to stick to it. Smaller teams, flatter leadership structures, and approachable individuals who take responsibility are our key strategies. Change is consistent, so agility is key.

We have 12 departments and about 40 teams, all working hard to achieve Bash's mission, together.

Brand Experience

Position Bash as the leading digital shopping companion, grow our fanbase and engage + inspire our customers while maximising value.

Teams:

Brand Marketing

Content & Editorial

Digital Marketing

Maximise ROI by continuously adding value to the customer at scale.

Teams:

CRM

Performance Marketing

SEO

Experience Design (XD)

Transform user needs and business strategy into simple, intuitive products. They believe that the whole is greater than the sum of its parts and set the benchmark for remarkable omni-channel experiences in South Africa. They don’t stay ahead of trends, they define them.

Teams:

Experience Design

Merchandise and Marketplace

The Retail team is customer obsessed. They bring together different departments and drive cross functional collaboration and support to position Bash as a trusted destination for fashion and lifestyle.

Teams:

3P Merchandise Team

BashStudio

Partner Success

Private Label Merchandise Team

Omni Operations

Unlock incremental revenue through in-store assisted selling, onboard new Bash customers through this channel and ultimately, enable store staff to deliver exceptional omni-channel experiences for our customers.

Teams:

Customer Support

Store Operations

Data

Our Data team is mission is to establish world-class data and insight capabilities that empower the broader Bash team to solve customer and business problems with accessible, dependable data.

Teams:

Data

Product

On a mission to bridging user needs, business goals, and technology to deliver best-in-class omnichannel experiences for Bash customers.

Teams:

App

Catalogue

Experience

Fulfilment

Identity

Logistics

Mobile

Order Management

Payments

StoreApp

Supply Chain

Web

Engineering

On a mission to build a world-class omni-selling platform using modern approaches to technology, people, and process.

Teams:

App

Catalogue

Fulfilment

Identity

Logistics

Mobile

Order Management

Payments

SRE

StoreApp

Web

Supply Chain

Provide the ultimate customer convenience through optionality, while guaranteeing that customer’s orders are fulfilled on time and in full. Their goal is to enhance customer satisfaction through innovative logistics solutions, cost-effective operations, and strategic partnerships.

Teams:

Delivery Operations

Central Fulfilment and Return Operations

Supply Chain Design

FinTech

Leverage existing TFG & Bash.com assets & source and create complimentary products to build a compelling fintech value proposition for customers.

Teams:

Payments

Finance

Leverage technology to optimise resources, control costs and improve productivity to enable Bash’s vision of becoming SA’s most loved omni-channel platform.

Teams:

Finance

People Ops

Create a dynamic, inclusive, and values driven culture where ambitious professionals can deliver the best work of their careers. We are committed to supporting personal and professional growth, fostering a sense of belonging, and upholding a world-class standard.

Teams:

People Ops

Join us for the best work of your career

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Our principles

What we do is who we are

At Bash, we are guided by principles that prioritise flexibility, innovation, and accountability. They encourage autonomy, fostering a culture of freedom, transparency and trust, where results matter more than hours logged. Our principles give us purpose and they drive us to be:

Data-driven

All we do is rooted in the numbers. They supercharge the work we do at Bash.

Customer obsessed

We’re committed to creating remarkable experiences for our customers, every day.

Product-led

We build world-class products that bing together the physical and digital worlds to deliver best-in-class omni-channel experiences for our customers.

Honesty always

We are humble and self-aware, but most of all we’re honest - about the people we are and the work we do.

Context over control

Context gives us clarity of thought and helps us focus on what matters to deliver results, faster.

Our Vision

Building remarkable omni-channel experiences for our customers

Our first year as Bash was all about building - laying the foundations for a scalable business that will become the biggest omni-channel platform in South Africa.

We hired the right people, built a brand and focused on the eCommerce basics, leveraging TFG’s unique and unrivalled retail assets to realise the power of Bash.

We’re now taking the power of our platform into stores, creating an endless aisle of products for our customers and empowering our in-store teams to never miss a sale through our assisted selling app, BashStore.

Our omni-channel ambitions see us moving into stores and expanding our fulfilment offering and network.

Tech Stack

Building a single selling platform merging old and new is hard but our tech stack is impressive. It’s scalable, pioneering and disruptive - but most of all, it helps us create the product features that we need to create remarkable omni-channel experiences for our customers.

Languages

Infrastructure

Frameworks

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to support ideas, focussing on what matters so that we can deliver results quickly.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Who we are

We build connections

We take our mission very seriously, but we have a lot of fun. We work long hours and make lifelong friends along the way, building a work environment where you can be the best version of you.