Join us for the best work of your career

We are Bash

We are a team of leaders, bold thinkers and friends.

We’re turbo-charged by simplicity, and continue to test limits and push boundaries to do work that matters, together.
We are bold and curious and we like it that way. We’re proud of who we are and how we work together to do the best work of our careers.
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Our culture

We are Bash. Here we sweat the small stuff when it comes to the experiences we create for our people and our customers. We are game changers, growth seekers and awe creators. We lead with context and give our people the space to thrive. We own every part of the process as we lean into tech to make magic happen.
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How we work

We work flexibly and digitally. We don’t clock watch or mind how or where you work. We are intentional about connecting and bring our teams together regularly to build a sense of community and do our best thinking, collectively. We make sure that you have the tools & equipment you need to do your best work.

Our values

We are Bash

Our Values are who we are and how we act. They keep us real, connected and directed. They shape our ambitions and underpin our achievements. We believe that they will lead us to make the right decisions and guide our performance as we power ahead to create remarkable omni-channel experiences for our customers.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We experiment and innovate as we are obsessed about delivering results- for our customers, our teams and ourselves. We have a strong sense of urgency and the courage to trust our convictions.

Accountable

If it is to be, it’s up to me.  We are resourceful and proactive in finding solutions to all challenges. We sweat the small stuff and never shy away from taking the lead.

Simple

We are ambitious, resilient and persistent. We believe the world is malleable. We experiment and innovate as we are obsessed about delivering results- for our customers, our teams and ourselves. We have a strong sense of urgency and the courage to trust our convictions.

Human

We are ambitious, resilient and persistent. We believe the world is malleable. We experiment and innovate as we are obsessed about delivering results- for our customers, our teams and ourselves. We have a strong sense of urgency and the courage to trust our convictions.

Our values

We are Bash

Our Values are who we are and how we act. They keep us real, connected and directed. They shape our ambitions and underpin our achievements. We believe that they will lead us to make the right decisions and guide our performance as we power ahead to create remarkable omni-channel experiences for our customers.

Bold

Spark igniters
Awe creators
We are ambitious, resilient and persistent. We believe the world is malleable.

Accountable

Tireless achievers
We own it
Growth seekers
If it is to be, it’s up to me.  

Simple

Radical simplifiers
We are ambitious, resilient and persistent.

Human

Humble collaborators
Purposeful communicators
We are ambitious, resilient and persistent.

Our values

We are Bash

Our Values are who we are and how we act. They keep us real, connected and directed. They shape our ambitions and underpin our achievements. We believe that they will lead us to make the right decisions and guide our performance as we power ahead to create remarkable omni-channel experiences for our customers.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to validate our opinions, allowing us to focus on what matters to deliver results, faster.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

A team of leaders

Do the best work of your career

We think of ourselves as a team of leaders. We are ambitious, relentlessly pursuing excellence, humbly accepting that we aren’t perfect and knowing that we have a lot to learn. We refuse to stop trying in the face of challenges, and we all share in the burden, as well as the opportunity.
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Our principles

At Bash, we are guided by principles that prioritise flexibility, innovation, and accountability. They encourage autonomy, fostering a culture of freedom, transparency and trust, where results matter more than hours logged. Our principles give us purpose and they drive us to be:

Data-driven

We make decisions based on data and insights, not guesswork.

Customer obsessed

We prioritise and deeply understand customer needs in every decision.

Product-led

Our growth is driven by creating an exceptional product experience.

Honesty always

Our growth is driven by creating an exceptional product experience.

Context over control

Our growth is driven by creating an exceptional product experience.

Who we are

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We’re all about fun

We take our mission very seriously, but we have a lot of fun. We work long hours and make lifelong friends along the way, building a work environment where you can be the best version of you.

We want you to grow

We believe there are plenty of opportunities to grow with Bash. If you are proactive and ambitious, you will find them, and they will push you to do the best work of your career.

We set aside ego

We don't care who gets the credit. We value unique outlooks, backgrounds, approaches, and perspectives. We make decisions without fear or favour to benefit the customer, Bash, and each other.

We embrace uncertainty

We’re scaling, fast, and we don’t have all the answers - figuring it out is up to each of us. If you’re comfortable with uncertainty and want to do work that matters, you will love working here.

How we work together

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We’ve worked hard to create a culture that gives people agency over their output, without compromising on a connected and aligned team that collaborates openly.

We believe in the Power of Together. We are intentional about connecting and bringing our teams together to build a sense of community, which is why we get together regularly throughout the year:
Annual Bash Ball
Quarterly all-hands
Quarterly strategy / roadmap planning / reviews
Bash Mission and Vision, Culture and Ways of Working sessions
Team planning
Team days
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How we work together

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We’ve worked hard to create a culture that gives people agency over their output, without compromising on a connected and aligned team that collaborates openly.

We believe in the Power of Together. We are intentional about connecting and bringing our teams together to build a sense of community, which is why we get together regularly throughout the year:
Annual Bash Ball
Quarterly all-hands
Quarterly strategy / roadmap planning / reviews
Bash Mission and Vision, Culture and Ways of Working sessions
Team planning
Team days

Where you’ll find us

Working remotely has its benefits and we play to them with our flexible, digital working model, empowering our people to choose where they would like to do their best work, with the tools they need to get there.

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Bash Central

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Studio & Support

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Hubs

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Remote

Bash perks

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Life at Bash is hard, the hours are long and the road maps are daunting, but people with bold ambitions thrive here and are rewarded.


Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the best

A seriously smart team of people! We are selective about who joins our team to make sure we’re made up of the best of the best

Start-up & Corporate

Start-up culture in a secure listed entity – the best of both worlds. TFG's buy-in lets  us invest in the people and initiatives we believe in.

Saving for your future

Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just that.

Quarterly meet ups

Connection and community is our jam. We bring the Bash team together regularly to keep the connection between teams alive.

Grow with us

We offer a range of training and study assistance for those who want to upskill.

Your time

We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive shopping discount

Save when you shop across all of TFG’s brands in-store and on bash.com

Top $$

The best people, in the right roles, earning at the top tier.

Agency

Structures remain flat, accountability wide

We are Bash - a team of leaders, bold thinkers and friends

We’re turbo-charged by simplicity, and continue to test limits and push boundaries to do work that matters, together.
Brand Experience
Position Bash as the leading digital shopping companion, grow our fanbase and engage + inspire our customers while maximising value.
Teams:
Brand Marketing
Content & Editorial
Digital Marketing
Maximise ROI by continuously adding value to the customer at scale.
Teams:
CRM
Performance Marketing
SEO
Experience Design (XD)
Transform user needs and business strategy into simple, intuitive products. They believe that the whole is greater than the sum of its parts and set the benchmark for remarkable omni-channel experiences in South Africa. They don’t stay ahead of trends, they define them.
Teams:
Experience Design
Merchandise and Marketplace
The Retail team is customer obsessed. They bring together different departments and drive cross functional collaboration and support to position Bash as a trusted destination for fashion and lifestyle.
Teams:
3P Merchandise Team
BashStudio
Partner Success
Private Label Merchandise Team
Omni Operations
Unlock incremental revenue through in-store assisted selling, onboard new Bash customers through this channel and ultimately, enable store staff to deliver exceptional omni-channel experiences for our customers.
Teams:
Customer Support
Store Operations
Data
Our Data team is mission is to establish world-class data and insight capabilities that empower the broader Bash team to solve customer and business problems with accessible, dependable data.
Teams:
Data
Product
On a mission to bridging user needs, business goals, and technology to deliver best-in-class omnichannel experiences for Bash customers.
Teams:
App
Catalogue
Experience
Fulfilment
Identity
Logistics
Mobile
Order Management
Payments
StoreApp
Supply Chain
UI
UX
Web
Engineering
On a mission to build a world-class omni-selling platform using modern approaches to technology, people, and process.
Teams:
App
Catalogue
Fulfilment
Identity
Logistics
Mobile
Order Management
Payments
SRE
StoreApp
Web
Supply Chain
Provide the ultimate customer convenience through optionality, while guaranteeing that customer’s orders are fulfilled on time and in full. Their goal is to enhance customer satisfaction through innovative logistics solutions, cost-effective operations, and strategic partnerships.
Teams:
Delivery Operations
Central Fulfilment and Return Operations
Supply Chain Design
FinTech
Leverage existing TFG & Bash.com assets & source and create complimentary products to build a compelling fintech value proposition for customers.
Teams:
Payments
Finance
Leverage technology to optimise resources, control costs and improve productivity to enable Bash’s vision of becoming SA’s most loved omni-channel platform.
Teams:
Finance
People Ops
Create a dynamic, inclusive, and values driven culture where ambitious professionals can deliver the best work of their careers. We are committed to supporting personal and professional growth, fostering a sense of belonging, and upholding a world-class standard.
Teams:
People Ops

Join us for the best work of your career

Can’t find the answer you’re looking for? Please chat to our friendly team.

Our principles

What we do is who we are

At Bash, we are guided by principles that prioritise flexibility, innovation, and accountability. They encourage autonomy, fostering a culture of freedom, transparency and trust, where results matter more than hours logged. Our principles give us purpose and they drive us to be:

Data-driven

All we do is rooted in the numbers. They supercharge the work we do at Bash.

Customer obsessed

We’re committed to creating remarkable experiences for our customers, every day.

Product-led

We build world-class products that bing together the physical and digital worlds to deliver best-in-class omni-channel experiences for our customers.

Honesty always

We are humble and self-aware, but most of all we’re honest - about the people we are and the work we do.

Context over control

Context gives us clarity of thought and helps us focus on what matters to deliver results, faster.

Our Vision

Building remarkable omni-channel experiences for our customers

Our first year as Bash was all about building - laying the foundations for a scalable business that will become the biggest omni-channel platform in South Africa.

We hired the right people, built a brand and focused on the eCommerce basics, leveraging TFG’s unique and unrivalled retail assets to realise the power of Bash.

We’re now taking the power of our platform into stores, creating an endless aisle of products for our customers and empowering our in-store teams to never miss a sale through our assisted selling app, BashStore.

Our omni-channel ambitions see us moving into stores and expanding our fulfilment offering and network.
The power of BashThe power of BashThe power of Bash

Tech Stack

Building a single selling platform merging old and new is hard but our tech stack is impressive. It’s scalable, pioneering and disruptive - but most of all, it helps us create the product features that we need to create remarkable omni-channel experiences for our customers.
Languages
Infrastructure
Frameworks

Bold

We are ambitious, resilient and persistent. We believe the world is malleable. We believe that e-ve-ry thing is within our control to influence.

Accountable

If it is to be, it’s up to me. We take ownership and control. We sweat the small stuff and never shy away from taking the lead.

Simple

We strive for simplicity and clarity of thought. We seek out data to support ideas, focussing on what matters so that we can deliver results quickly.

Human

We’re better for each other. We are humble, self-aware and collaborative. We recognise when we don't have all the answers and are willing to learn from others.

Who we are

We build connections

We take our mission very seriously, but we have a lot of fun. We work long hours and make lifelong friends along the way, building a work environment where you can be the best version of you.

We set aside ego

We keep going until the job is done. We don't care who gets the credit. We make decisions without fear or favour to benefit the customer and each other.

We embrace uncertainty

We’re scaling fast and don’t have all the answers. Figuring it out is our shared responsibility. If you’re comfortable with uncertainty and want to do work that matters, you’ll love it here.

We are honest

We’re scaling fast and don’t have all the answers. Figuring it out is our shared responsibility. If you’re comfortable with uncertainty and want to do work that matters, you’ll love it here.