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Design
8 min read

The History Of Web Design

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Design
Product
Software Engineering
Customer Success
Design
8 min read

10 Web Design Blogs You Can't Miss

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Design
8 min read

5 Great Web Design Resources

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Design
8 min read

5 Web Design Blogs You Should Be Reading

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Design
8 min read

15 Best Blogs To Follow About Web Design

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Product
8 min read

Migrating to Linear 101

Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get started.
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Man pinning images on wall
Software Engineering
8 min read

Building your API Stack

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
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Mountains
Product
8 min read

PM mental models

Mental models are simple expressions of complex processes or relationships.
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Meeting
Design
8 min read

What is Wireframing?

Introduction to Wireframing and its Principles. Learn from the best in the industry.
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Meeting
Software Engineering
8 min read

Our top 10 Javascript frameworks to use

JavaScript frameworks make development easy with extensive features and functionalities.
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What we do
Life at Bash Play icon

Building a single selling platform

Join Bash

We’re on a mission

It’s ambitious, but so are we

At Bash, we're blending the power of technology with the ambition of exceptional individuals to transform the South African retail industry, and ultimately create communities that prosper.
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Life at Bash Play icon

Our Vision

Building remarkable omni-channel experiences for our customers

Our first year as Bash was all about building - laying the foundations for a scalable business that will become the biggest omni-channel platform in South Africa.

We hired the right people, built a brand and focused on the eCommerce basics, leveraging TFG’s unique and unrivalled retail assets to realise the power of Bash.

We’re now taking the power of our platform into stores, creating an endless aisle of products for our customers and empowering our in-store teams to never miss a sale through our assisted selling app, BashStore.

Our omni-channel ambitions see us moving into stores and expanding our fulfilment offering and network.
The power of BashThe power of BashThe power of Bash

One Digital Platform

Disrupting Retail

TFG needed to innovate and adapt to keep pace with South Africa’s rapidly evolving Digital Retail landscape and meet customers where they were, online, by delivering a seamless experience they were looking for.


Bash was born to do just that.


Our team merged 15 websites to create this new, one-stop platform, with a dedicated, brand-owned storefront. And the rest was history.

As a platform, we can leverage TFG’s assets which have amassed over the past 100 years and drive retail transformation at scale.
20+ million customers.
SA’s largest QR manufacturing capability.
In house credit capability.
Leading fashion and lifestyle traffic share vs bricks competitors.
14M social media followers.
3000+ stores, 8 DC’s handling 150m units.
20+ store brands, 200+ consumer brands,
120k stylers.

Tech Stack

Building a single selling platform merging old and new is hard but our tech stack is impressive. It’s scalable, pioneering and disruptive - but most of all, it helps us create the product features that we need to create remarkable omni-channel experiences for our customers.
Languages
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Infrastructure
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Frameworks
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Our Products

Building tech to unlock our omni-channel vision

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper.

Bash App

Bash App

Bash Store

Bash Store

Bash Pay

BashPay

Bash Web

Bash Web

Bash Finance

Bash Finance

Bash Delivery

Bash Delivery

Our Progress

Huge impact in a short time

Within the first 6 months of going live, Bash app orderers increased from 10% to 55%. We crushed it.
No.1

South African fashion shopping app

3.5M

App downloads

1.2M

Monthly active users

514%

Increase in app orders

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