One Digital Platform
Disrupting Retail
TFG needed to innovate and adapt to keep pace with South Africa’s rapidly evolving Digital Retail landscape and meet customers where they were, online, by delivering a seamless experience they were looking for.
Bash was born to do just that.
Our team merged 15 websites to create this new, one-stop platform, with a dedicated, brand-owned storefront. And the rest was history.
As a platform, we can leverage TFG’s assets which have amassed over the past 100 years and drive retail transformation at scale.